Hotel No-Show Cost Calculator
Calculate the real revenue impact of no-shows on your hotel. Most properties underestimate this by 30-50%.
Lost revenue from no-shows
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Formula
No-show cost = No-shows × ADR × (1 - marginal cost %) Marginal cost is the small operational cost of selling the room (housekeeping, amenities). Typically 8-15% of ADR.
Worked example
Why it matters
Most hotels track no-shows as a count, not a cost. The cost reframing turns no-shows into a CFO-grade conversation: reducing no-shows by 2 percentage points in a typical 100-room hotel is worth €10,000-€20,000 per year. Pre-arrival messaging is the cheapest intervention — a clear confirmation 48 hours out with a one-click cancellation link typically cuts no-shows by 20-40%.
Frequently asked questions
5-10% for hotels with strong direct booking. 10-15% if OTA-heavy with non-prepaid rates. Above 15% indicates a deeper problem.
8-15% is typical for most independent hotels — housekeeping labour, amenity replenishment, energy. Use 5% for properties that don't fully service unsold rooms.
No. Cancellations are guests who told you they wouldn't come; no-shows are guests who didn't. Cancellations are often resaleable. No-shows are not (or at least, not by you — the room sits empty).
On non-refundable rates, yes. On flexible rates, varies by country. Capturing a pre-auth at booking gives you the option without burning bridges.
Cut no-shows with Guestivo
Guestivo's pre-arrival messaging and online check-in flow lift completion and cut no-shows. See the demo.