Hotel No-Show Cost Calculator
Calculate the real revenue impact of no-shows on your hotel using your own reservation data.
Lost revenue from no-shows
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Formula
No-show cost = No-shows × ADR × (1 - marginal cost %) Marginal cost is the variable operational cost of selling the room: housekeeping labour, amenities, laundry, and room-linked energy.
Worked example
Why it matters
Most hotels track no-shows as a count, not a cost. The cost reframing turns no-shows into a CFO-grade conversation: what revenue was at risk, which channels created it, and which pre-arrival interventions should be measured next.
Frequently asked questions
Use your own baseline by channel, rate type, payment policy, and season. A sudden increase is more useful than a universal benchmark.
Use your actual variable room-servicing cost: housekeeping labour, amenity replenishment, laundry, and energy tied to an occupied room.
No. Cancellations are guests who told you they wouldn't come; no-shows are guests who didn't. Cancellations are often resaleable. No-shows are not (or at least, not by you — the room sits empty).
On non-refundable rates, yes. On flexible rates, varies by country. Capturing a pre-auth at booking gives you the option without burning bridges.
Measure and reduce no-shows with Guestivo
Guestivo helps send pre-arrival messages, collect online check-in, and compare results against your no-show baseline. See the demo.